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DataBeginner
Marketing Analytics
Marketing analytics is about reading the numbers behind content and campaigns — and turning them into better decisions rather than guesses.
Overview
What you will understand
- What the most common marketing metrics measure
- How metrics connect to each other along a funnel
- How to calculate CTR, CPC and conversion rate yourself
- Why testing one change at a time gives clearer answers
Suitable for:Curious beginnersStudents who like numbersCreators wanting to understand insights
Important concepts
- Impressions & reach
- Total views vs unique people reached.
- CTR
- Click-through rate: clicks ÷ impressions × 100.
- CPC
- Cost per click: spend ÷ clicks.
- Conversion rate
- Conversions ÷ clicks × 100.
- A/B test
- Comparing two versions where only one thing changes.
Beginner roadmap
A suggested order to learn it
- Step 1
Metric vocabulary
Learn what each number means.
- Step 2
Simple calculations
Work out CTR, CPC and conversion rate.
- Step 3
Funnel diagnosis
Find where people drop off.
- Step 4
Testing mindset
Plan small, structured experiments.
Practical example
Illustrative example: reading a practice report
Made-up practice numbers to show the calculations — not real campaign data.
- 0110,000 impressions and 150 clicks → CTR = 1.5%
- 02Spend of ₹1,500 ÷ 150 clicks → CPC = ₹10
- 036 sign-ups ÷ 150 clicks → conversion rate = 4%
- 04Question to ask: is the drop-off at the click or the landing page?